My Dream Job Found Me (When I Was Not Looking)

It is hard to believe that more than a year has passed since I contributed to this blog. However, it has been an amazing year, so I wanted to take a moment to reflect upon how my dream job found me in hopes that you might be inspired to achieve your … [Read more...]

Personal Branding in China

Last month, I was invited to travel to China to deliver guest lectures at Beijing Normal University and Qingdao Agricultural University.  Honestly, I had no idea what to expect.  I had lived in the Asia-Pacific region and worked there during my days … [Read more...]

Personal Branding in 6 Seconds

Over the past year, I have received great feedback on the concept of Developing POP! A Professional Online Presence.  Initially, I developed this ten-step framework to provide a simple starting point for using social media not only for personal … [Read more...] in 2012!

As we begin our New Year’s resolutions, I have three recommendations to strengthen UasABrand.  Commitment, focus and engagement will lead you to a compelling professional online presence in 2012! Commit.  Make a commitment to examining your brand … [Read more...]

Developing POP! A Professional Online Presence

I recently returned from attending the Marketing Management Association (MMA) educator’s conference in St. Louis.  This annual event attracts faculty from around the world, who share research and best practices related to marketing and management … [Read more...]

Personal Marketing – From Ecuador to West Virginia

As an educator, I always enjoy the arrival of summer as a time to travel and build experiences to share with my students during the next academic year.  Two weeks ago, I had the adventure of a lifetime when I travelled to Ecuador and the Galápagos … [Read more...]

Personal Branding Lessons from Fred Rogers

This afternoon I returned from an annual planning meeting with the advisors of the Fred Rogers Center.  The time that I spend with these talented and passionate individuals always leaves me feeling inspired.  The photo that I have included in this … [Read more...]

Leveraging Social Media Tools in a Competitive Job Market

It’s that time of the year again, when my senior students start to feel intense pressure about “life after college.”  In fact, it was a student who inspired me to start sharing the lessons that I was teaching in the classroom about the power of … [Read more...]

The Importance of Personal Marketing

When I first began teaching at Saint Vincent College in 2005, I introduced a personal marketing strategy assignment to demonstrate to students how to build their brand using elements of the marketing mix. Since then, advanced technologies have … [Read more...]