Best Apps and Tools for Higher Education

This week I had the privilege of serving as the chairperson for the 20th annual Marketing Management Association (MMA) Educators’ Conference. This special event attracts educators from around the world and I am always inspired by the teaching … [Read more...]

My Dream Job Found Me (When I Was Not Looking)

It is hard to believe that more than a year has passed since I contributed to this blog. However, it has been an amazing year, so I wanted to take a moment to reflect upon how my dream job found me in hopes that you might be inspired to achieve your … [Read more...]

Personal Branding in China

Last month, I was invited to travel to China to deliver guest lectures at Beijing Normal University and Qingdao Agricultural University.  Honestly, I had no idea what to expect.  I had lived in the Asia-Pacific region and worked there during my days … [Read more...]

Southwest Sucks (or How Not To Do IMC)

20 years ago when I was an MBA student at Columbia Business School, I was introduced to Southwest Airlines. We studied Southwest in several classes related to human resources, marketing and strategic management.  I was so excited when they finally … [Read more...]

20 Apps for Academics in Higher Education

This week I have the pleasure of attending the Marketing Management Association Educators’ Conference in New Orleans.  I always enjoy this conference as it offers great networking and learning opportunities with colleagues from around the … [Read more...]

TED Talks for Marketers

I will admit it. I am addicted to TED Talks. I listen to TED Talks on my drive to work. I listen to TED Talks on my drive home from work. I listen to TED Talks when I am working at home. And I love to share TED Talks with my students during … [Read more...]

Personal Branding in 6 Seconds

Over the past year, I have received great feedback on the concept of Developing POP! A Professional Online Presence.  Initially, I developed this ten-step framework to provide a simple starting point for using social media not only for personal … [Read more...]

The Declining Value of Brands

This week I had the privilege of participating in the Chicago Association of Direct Marketing Educational Foundation (CADMEF) IMC Academic Roundtable.  This forum is an opportunity for academics and professionals to share research and best practices … [Read more...]

A 2020 Perspective on Higher Education

The start of a new year is often the time for colleges and universities to consider their strategic plans.  At Saint Vincent, our President recently addressed the faculty and shared hopes and aspirations for our institution.  I suspect many of our … [Read more...]

UasABrand.com in 2012!

As we begin our New Year’s resolutions, I have three recommendations to strengthen UasABrand.  Commitment, focus and engagement will lead you to a compelling professional online presence in 2012! Commit.  Make a commitment to examining your brand … [Read more...]