theMarketingProf.com | Dr. Dawn Edmiston - Professor of Marketing
Marketing insights provided by Dr. Dawn Edmiston
Dr. Dawn Edmiston has 20 years of marketing experience in the consulting, education and media sectors. She has served in marketing management roles with PricewaterhouseCoopers, Discovery Communications, and IBM and has taught at several colleges to include Howard University, Johns Hopkins University, Trinity College and West Virginia University. She is currently an assistant professor at Saint Vincent College. Her research has been featured in the International Journal of Educational Advancement, Journal of Marketing for Higher Education, and publications of the American Marketing Association and Marketing Management Association. She received the 2008 Council for Advancement and Support of Education Alice L. Beeman Award for her research titled, “Integrated Marketing Communication in U.S. Public Institutions of Higher Education.” [More]Recent Posts
The Declining Value of Brands
This week I had the privilege of participating in the Chicago Association of … [Read More...]
A 2020 Perspective on Higher Education
The start of a new year is often the time for colleges and universities to … [Read More...]
UasABrand.com in 2012!
As we begin our New Year’s resolutions, I have three recommendations to … [Read More...]
Global Chief Marketing Officer Insights
When I worked at IBM, I valued having access to global data and resources to … [Read More...]
Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a strategic process for developing integrated and measurable brand communication messages and programs to targeted internal and external audiences. This section features marketing advances and insights on topics related to IMC. [Read More]
Higher Ed Marketing
During the past decade, the higher education market has become hypercompetitive, as institutions strive to build and reinforce their “brands.”
This section highlights current trends and best practices in higher education marketing.
[Read More]
U as A Brand (On Personal Marketing)
In the current dynamic market environment, we must be proactive in developing and protecting our brand identities. This section explores the intersection of personal and professional brands and various social media tools available to effectively manage your brand presence. [Read More]